![]() Googling is fast, convenient, and reassuring, so you need to tap into that. And two, it needs to make your business appear credible. One, it needs to make your brand visible and easily accessible. You see, every optimization technique has to achieve two goals. But in the vast majority of cases – a whopping 84% – you’re googling to find a business you don’t know anything about. You google businesses you’ve heard about from your friends and peers that you don’t know how to find and brands you’ve seen on social media but want to know more about. If you think about it, this is exactly what you do when you need to find a business fast. The Importance of Optimizing Your Google My Business Profileĭo you know how in Shark Tank, the Cubans, and their sharks often mention Google My Business as a way for customers to find potential businesses online? That’s because GMB is a good marketing strategy for any business. Here’s everything you need to know about Google My Business optimization. You want your GMB to suit your potential customers’ needs and pain points? Don’t worry. Google’s algorithm prioritizes businesses that can give customers exactly what they want. Just like Google SERPs, GMB results are presented in order of relevancy. The only problem is – your competitors have thought of it too. It’s like a free ad in the most prominent spot. It’s a quick and hassle-free way to make yourself available to your target audience just when they need you. ![]() Google My Business (GMB) or Google Business Profile is a free marketing tool that shows a snippet of your business whenever someone searches for something you offer in your physical location. ![]()
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